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Reseller Hosting Demystified

January 6, 2014

HostGator reseller accounts also include a variety of nice add-ons, like an Enom account to reseller domain names, access to 4,500 free website templates, and a free billing system. Given the technical basics are all there in a reseller hosting account, what else should you look for in a provider? Here is what Oxley suggests: I would consider 1) if the subaccounts have the features you and your own customers need, 2) that the extras offered by your host are valuable and useful to you, and 3) that the overall uptime and reliability of the host is good (99.5% or higher at minimum). When it comes to finding a reseller hosting company to use, reputation and longevity are everything. Josh Ewin is the director of sales and marketing at DedicatedNOW , a hosting company founded in 1997. The company provides managed and unmanaged dedicated web hosting services to thousands of clients. Many of those clients are hosting resellers. Ewin added his thoughts on the most important technical considerations when setting up a reseller hosting account. Make sure you understand how to support your clients 247. (Say that 3 times over). The rest is pretty easy if youre comfortable with setting up your own website. That stuff can be learned. The successful resellers know how to set up a process to support their existing clients and bring in new sales. Master those two things and youre sure to win. Selecting the Best Reseller Web Host Research is going to be the key to selecting the very best reseller web host you can find. Whether its the word-of-mouth recommendation of a fellow designer, or online searches in search engines or forums, youll need to conduct some solid research to arrive at the best decision. Here are several suggestions on how to research a good reseller host. Experts on the Subject Im fond of turning to experts when my own knowledge is insufficient. Heres how several experts would go about researching a reseller web host. Monish Sood is Microsofts marketing manager for the worldwide hosting business and contributes to the Hosting Insights blog . He says, Word of mouth is the most powerful way to attract and retain customers. Reputation is everything when it comes to service. When I was with a reseller hosting company, our number one source of new customers was through customer referrals. We surveyed customers frequently to gauge satisfaction and asked one very important question: would you recommend us to a friend? At Microsoft, we use customer references to feature hosting partners in our hosting catalogs . As part of the Microsoft Partner Network, hosting providers are able to survey their customers on overall satisfaction. The results are used to help partners earn points towards achieving the Hosting Solutions competency, which provides many great benefits, such as being listed in the catalogsa great source of leads. Any good solution starts with defining ones own needs, says Aaron Phillips, vice president of operations with cPanel, Inc. Developers and designers have a lot of tough questions to ask themselves and then once the objectives have been answered they can seek a great solution. Levels of support, features, and reseller hosting companies all vary depending on the specific needs of individual developers and having some kind of defined needs list will go along ways. Finally when you have developed the needs and if you have a specific control panel or software package you like, you go to directly to the source (control panel companies website) to start your search. Affiliate marketing has diluted good information on the search engines. Mr. Phillips added, In the hosting industry their are many great choices and finding the one that best meets your needs will be worth every ounce of effort you put into it. William Toll, of NaviSite , suggests, A web professional should start with their own network: ask around and listen to both the good and bad news about different hosting options. They will then quickly build a list of what to look for and what to look out for. Look for a hosting provider that focuses on reliability and security first; if thats their focus, the web professional can rest assured that their clients will be in good hands.
For the original version including any supplementary images or video, visit http://www.sitepoint.com/reseller-hosting-demystified-2010/

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